Insite Radio is at the moment an audio broadcasting service that is transmitted through the Internet. Internet radio is simply that, one will transmit audio to millions using an internet connection instead of the air signals like terrestrial Radio Stations.
WHY INTERNET RADIO?
Well we can tell you a lot of reasons but I think the most important is, because it is Cheap. When you compare it with a regular Terrestrial Radio Station the difference in money to run an Online Radio Station and to run a Terrestrial Radio Station is in the Millions. How convenient is it to have a Radio Station for just a Fraction of a Terrestrial one!
You will be thinking, ok but for some reason a terrestrial Radio Station Have more listeners than an Online Radio Station. Well my friend that is about to change.
What is the Future of Radio?
Internet Radio is growing every day, and mobile devices are going to play a very important part in future of radio. In America a study shows that Over 57 million people (that’s 22% of the U.S. population) aged 12 and over now listens to Internet radio.
Internet radio has jumped almost 30% from last year’s, 17% of that 30% is U.S. population, this is double what it was 5 years ago. This rise is largely attributable to the growth in Americans’ use of mobile technology, Smartphone ownership has tripled in two years.
In the future will terrestrial radio disappear?
Well could be, in the near future cars will start to come with connection to listen to music online, and if you add people who already use their mobile devices connected to their car stereo to listen Internet Radio, well I could say we are very close.
As many radio stations worldwide offer their broadcast via Internet radio to a worldwide audience we at Insite Radio wants to embrace this revolution.
For now dedicated hardware devices, commonly called Web radio or Internet radio appliances , can be purchased that connect to a home network and then to the Internet to play live audio streams.Please get one and connect to Insite Radio or simply log on to www.insiteradio.info to hear our live audio streaming.